How AI will make Australian grocery shopping less human touch, more human-centric

AI is beginning to change not just how consumers shop, but who, or what, influences the basket. As shoppers become more comfortable using AI to compare prices, plan meals, identify value and automate routine purchases, grocery retailers and suppliers must determine how to win when shoppers’ decisions are increasingly mediated by intelligent agents.

Join EY and the Australian Food & Grocery Council for this webinar exploring findings from a nationally representative survey of 1,000 Australian adults, recently conducted by EY Studio+ on attitudes towards AI-assisted grocery shopping. The research examines where shoppers are willing to delegate decisions, what it will take to build trust, which categories are most exposed to AI-led choice, and how retailer-agnostic agents could reshape competition for the basket.

This discussion is designed for senior decision makers across retail, consumer products, commercial, customer, digital, data, technology and supply chain functions who are considering how AI could affect customer influence, loyalty, range, pricing, product discovery, fulfilment and growth. It will challenge leaders to consider where to act now, what capabilities to build next and how to prepare for a future in which shopping may start with a prompt rather than a store, app or aisle.