In addition to requirements of the Australia New Zealand Food Standards Code, food and beverage manufacturers need to also demonstrate compliance with the Australian Consumer Law (ACL). 

Administered and enforced jointly by the Australian Competition and Consumer Commission (ACCC) and the State and Territory consumer protection agencies, ACL covers general standards of business conduct, prohibits unfair trading practices, regulates specific types of business-to-consumer transactions, provides basic consumer guarantees for goods and services, and regulates the safety of consumer products and product-related services.  

Food and beverage labelling may potentially breach the consumer protection provisions of the Act if the label conveys a misleading or deceptive impression or representation (through words, pictures or other means).  

As representations about food can be any verbal or pictorial message, stated or implied, on a label or any other commercial platform, the message needs to be seen from the viewpoint of the potential consumers to determine what the impression might be. For example, usage of claims such as Pure (and 100%), Fresh, Natural). 

This webinar is aimed at understanding the ACL in the context of what claims are considered acceptable and unacceptable for labelling under the requirements of national competition and consumer protection laws contained in the Competition and Consumer Act 2010.