Real World Marketing is a boutique consultancy that focusses on Joint Value Creation and capability across multiple commercial disciplinaries from Category and Revenue Management to Integrated Strategic Planning and Joint Business Planning. Their team knows what sets best-in-class Suppliers apart when it comes to engaging with retailers for mutual success, having worked with market leading suppliers across Australia, New Zealand, Asia, the UK and Europe. 

Real World Marketing understands the Retailer–Supplier interface and the capabilities needed to succeed, which forms a critical foundation of the Australian Grocery Academy program. They understand strategy must live in a business long after a project and are proven experts in business training. Ensuring the needs and dynamics of Customers and industry is completely up to date, the Advantage Group will contribute to course content and materials. 

Real World’s philosophy is grounded on the need for Suppliers and Retailers to work together to create mutual value that drives both growth and profitability.

Insights, Category and Customer Marketing specialist with Grocery and Alcohol experience across AUS, UK and Europe

Retail specialist, Ex Buyer, Merchandising Manager and Head of Promotions for Tesco and Sainsburys UK and Woolworths AUS